Rebranding GEOCELL

A ceremony to launch the new brand image of Geocell, a leading mobile operator in Georgia, took place on May 19 at the Sheraton Metechi Palace Hotel.

General Manager of GEOCELL Osman Turan and Vice President of Teria Sonera Cecilia Edstrom outlined the details of the process of rebranding the company. The rebranding became necessary after Telia Sonera purchased 100% of the shares of GEOCELL. The new branding reflects Telia Sonera and GEOCELL’s joint corporate values as the most modern mobile communication company, a pioneer in introducing new technologies to the market and an essential part of Georgia’s everyday life, supporting its economic development and enhancing its social responsibility.