Armenian has "great tourism potential" - UNWTO

While visiting Yerevan on October 18, Secretary General of the UN World Tourism Organization Taleb D. Rifai stated that Armenia has great potential to develop its tourism sector. He advised Armenia to further develop its tourist services and to try to facilitate tourism development in the country despite the ongoing conflict between Armenia and Azerbaijan. Armenia signed an agreement with UNWTO on global code of ethics for tourism. The country attracts 800,000 annually but most are representatives of the Armenian Diaspora who want to see their ancestral homeland.