Russian market for Georgian wines

In over two months time, Georgian wine will be reentering the Russian market. Before the embargo, Georgian wine export was almost entirely oriented on the markets of the former Soviet Union– mainly Russia. After the embargo, Georgian products targeted other markets. Since then, a gap was left in the Russian market, despite new imports to Russia from other countries. Although the quality of Georgian wines has considerably improved, it is unlikely that it can gain back the full volume of the market it had been holding before 2006. In 2005, Georgia had exported 30 million liters of wine. The maximal amount that could have been achieved at this moment according to Russia is around 10 million liters. Analysts believe that different advantages are feasible when Georgian wines re-enter the market.