Natia Turnava, Minister of Economy and Sustainable Development announced that Georgia will host ITB Berlin 2022.
Georgia will host ITB Berlin 2022
By Nika Gamtsemlidze
Tuesday, February 18
“Naming Georgia as the host country of ITB Berlin in 2022 is recognition of our correct tourism policy,” said Turnava at a presentation by the National Tourism Administration.
Georgia was named as the host country at the competition. The presentation was held specifically for the tourism sector.
“Obtaining the status of a host at ITB Berlin is first and foremost a recognition that Georgia is one of the safest, fastest-growing, exciting, attractive tourist markets where we have reached and exceeded 9,300,000 over the past few years,” said Turnava.
Georgia has received an official confirmation from ITB Berlin, Germany's International Tourism Exhibition, announcing that in 2022, Georgia will be hosting the largest ITB Berlin exhibition-fair in the tourism industry in Berlin, Germany.
In Germany, more than 200,000 visitors from over 180 countries attend the ITB Berlin Exhibition. ITB Berlin has been at the center of the world's media attention from year to year. During the three days, more than 5,000 international journalists cover the exhibition.
The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. The ITB Berlin takes place annually in March at the Messe Berlin.
ITB Berlin (or just ITB) has been running since 1966 and now has managed to establish satellite events in China, India and Singapore.
The thematically ordered market segments help visitors and exhibitors to quickly find their way through the wide product range of ITB Berlin: Book World, Business Travel Days, Cruises, Cultural Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, Gay & Lesbian Travel, ITB Mobile Travel Services, Training and Employment (Career Center), Travel Technology, Trends & Events, Wellness, Youth Travel.
In 2012, about 7,000 journalists attended the ITB Berlin, of whom about 1,500 came from abroad. In addition to the industry's leading trade magazines, business and travel journalists from 94 countries also report on the latest travel trends and products.